The 'Blue Envelope' Awareness
Valpak consistently receives the highest consumer awareness and open-up ratings. Market research dictates that the size, color and design of the envelope create the most consumer-friendly format. When people relocate, this blue envelope is already "a familiar image from back home." Valpak advertises locally and nationally in well-known magazines and television to continuously increase consumer awareness. Mini-buying decisions are made when the blue envelope is opened and sorted; Valpak coupons are just the right size to conveniently sort and fit in a wallet-there's no need to cut or clip.

Saturation of Market
Valpak reaches more middle- to upper-demographic households throughout the region than any other direct mail or newspaper. Specialized markets may also be marketed. Valpak mailings reach over 160,000 unduplicated households locally (including Fort Collins, Loveland, Greeley/Weld County and Cheyenne) and 55 million households across the United States and Canada. We continually examine and update our mailing lists, keeping in mind the population expansion of our region; local Valpak households have more than doubled since June of 1987.

Guaranteed, Consistent Mailings with Shelf Life
Locally, Valpak mails twelve times a year. Our dependable mailings are consistently the first week of the month (locally Valpak has not missed a mail date since 1988), delivered at the same time as paychecks and social security checks. You receive postal certification that your mail was delivered on time. Your coupon is retained in the household for days, weeks, or even months as the consumer continues to take advantage of the valuable coupon savings offered. Many Valpak advertisers count on Valpak's shelf life for their best advertising results.

Marketing Know-How/Service
You receive support from a company with the greatest number of years in direct mail advertising. From selecting your coupon format and suggesting proven offers, to analyzing the results of your mailing, your Valpak Marketing Advisor helps you develop a promotion that really works for your business. Research and 'best ad' samples are provided as a courtesy to every client for the most successful advertising strategies. Valpak Marketing Advisors are committed to quality assurance and attention to detail. Ask about our value-added services: point of purchase displays, courtesy calls, media calendar.

Locally Owned/Community Involvement
This locally owned and family-operated franchise has served Northern Colorado since 1978 and Cheyenne since 1994. We stand committed to local businesses. All employees live in the local communities; we're active in our churches, schools and charitable organizations.

Vast Array of Formats
When your product or service demands the highest quality, we offer state-of-the-art graphic design systems. You can select professional full-color photography from the extensive Valpak library or from your own photos or slides. We are the only local direct mail company that offers premium, full-color, glossy formats, from coupons and flyers to menus or brochures. See your Marketing Advisor for a full line of products.

Affordability
Pennies per piece keep the cost of Valpak advertising in line with the budgets of small business owners. You pay only for each household mailed. No wasted circulation; no hidden costs. Volume and frequency discounts are available. Businesses have a better return on investment with Valpak's more targeted mailings.

Measurable Results
Most forms of advertising fall short of providing the means to measure your return on investment. Your knowledgeable Valpak Marketing Advisor will work closely with you to analyze your return and the overall effectiveness of your Valpak advertising program. Ask your Valpak Marketing Advisor for references to show how Valpak's results compare with its competitors.

Online Presence
Online marketing, one of the fastest-growing advertising mediums, is available to local clients through www.valpak.com, our national website. Valpak.com has become the Internet's largest source of local coupons. Partnerships with major search engines and valpak.com banners on 1,900 well-known websites are leading online shoppers to our clients' ads, maps, locators and hyperlinks.