Social media advertising has increased exponentially in the last two years, and it shows no signs of slowing down. As social media platforms respond to demand from advertisers, it’s important that small businesses understand the options and choose the platform(s) that best fits their marketing goals. We’ve put together some social media advertising tips to help you make good decisions when setting your small business social media marketing goals and deciding on an effective social strategy for your business.
Social Media Advertising and Its Growing Popularity
Worldwide, between 2014 and 2016, social media advertising budgets doubled, growing from $16 billion to $31 billion. By the end of 2017, it’s expected to increase by another 26%. According to Forbes, four million small businesses were advertising on Facebook in 2015.
As social media’s impact continues to grow it can’t be denied that social advertising is a vital way to support your multi-channel and omnichannel marketing strategies. Social media advertising allows for brand personalization, loyalty, engagement, and data analytics—all important components of a multi-channel and omnichannel marketing strategy.
Social Media Advertising Platforms for Small Business