7 Pet Owner Statistics for Animal Care Business Marketing
When it comes to marketing any small business, knowing your target audience is critical to spending your precious resources wisely and achieving a good ROI. Your animal care business is no different. You want to make sure you’re not barking up the wrong tree. So, we’ve put together a list of 7 pet care industry stats to help you understand your target audience and grow your animal care business.
The animal care industry is a very big pie, so to ensure your get your paws on a slice of it, it’s essential that pet owners feel confident when leaving their furry family members in your care. Images in both print and digital marketing can be a great way to help your target audience feel confident.
Distributing marketing materials—business cards, brochures, or pens, for example—at local vets’ offices is an effective way to reach a wide audience. Pet owners want their pets to be healthy, happy, and well cared-for, and the successful pet care business is the one that helps them achieve that.
Consider a direct mail campaign that targets pet owner households to promote your pet care business and offer new customer incentives, such as discount coupons.
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