How do you measure the effectiveness of your marketing? Perhaps you’re measuring engagement, shares, page views, and unique visitors to your website. Measurable data is a vital part of understanding whether your campaign is working and which parts of it are having the most impact on ROI.
But in our digital “everything” world, you may be overlooking an important metric that can provide valuable insight into how well your marketing campaign is performing: call tracking. Tracking inbound phone calls can provide valuable data on conversions and can help with keyword research and improving website performance. Call tracking works by assigning a unique phone number to each of your campaigns, allowing you know exactly which keywords, channels, and ad formats are working best.The call is automatically forwarded to your business phone number, allowing you to track which channel generated the call.
Call Tracking is an Effective Business Tool
If your business depends on phone calls for leads and customers, call tracking is an important marketing tool. For dental offices, law firms, real estate agents, plumbers, and other businesses that are heavily dependent on inbound calls, knowing which of your advertisements generated the call is essential.
Call Tracking Benefits
Specific Benefits for Marketers
Call tracking allows you to set specific, measurable goals for your advertising campaigns, and track the efficiency of advertising channels, whether it’s a print ad, billboard, or PPC ad. Call tracking can provide greater accuracy in measuring both expenses and ROI for your campaigns, and helps you optimize your marketing budget.
Should You Consider Call Tracking?
Call tracking provides a number of benefits that can help your business more accurately measure the success of PPC ads and determine marketing ROI. Particularly for businesses that rely on inbound phone calls, call tracking is a good way to improve customer service and lead conversion.
Get Call Tracking for Your Business Today!
Valpak is an industry leader in direct mail and digital marketing. Want to learn more about how call tracking can work for your business? Contact your local Valpak consultant today.