Event Postcards
for Birthdays, New Movers, Medicare, & More
Connect with local residents at important moments in their lives with custom postcards
Valpak’s newest product is designed to create memorable moments between consumers and local businesses around specific life events
moving, buying a home, celebrating a birthday, or aging into Medicare
Valpak’s newest product is designed to create memorable moments between consumers and local businesses around specific life events - moving, buying a home, celebrating a birthday, or aging into Medicare.
New Movers Event Postcard
Birthday Mailer Event Postcard
Medicare Event Postcard
New Homeowner Event Postcard
Drives Consumer Engagement
Beyond convenience, the effectiveness of life event-specific postcard advertising is supported by consumer behavior. In a March 2021 survey, 64% of respondents indicated they change all or some service providers after relocating or purchasing a home. Valpak’s “New Mover” Event Postcards enable businesses to cost-effectively mail “Welcome, new neighbor” offers targeted to new homeowners or movers.
Similarly, Valpak’s “Birthday Mailer” Event Postcard utilizes household-level age and income demographics to profile a business’s best prospects. Consumers want to receive birthday offers in the mail, with 83% agreeing that mail addressed to them for their birthday is appealing and 87% indicating they would likely redeem a personalized birthday postcard offer.
With roughly 10,000 Americans aging into Medicare each day, Valpak also saw a need to develop an audience focus to reach eligible seniors in search of benefits and plan comparisons. Health care agents and insurance providers can now leverage “Medicare” Event Postcards to establish themselves as trusted advisors available to help consumers navigate everything from aging in and open enrollment to supplemental and life insurance.
Targeted Event Postcards
The Targeted Event Postcards leverage data and demographics to narrow the audience by location, age, income level, and more. Advertisers simply choose their audience focus, zip code(s), quantity, life event, and ad template and Valpak returns a 6”x9” postcard with customized messaging to a new audience each month. Because Event Postcards are automated and turnkey, mailing lists, design, postage, and personalization are all included at one low rate. This turnkey 6”x9” postcard creates moments of connection between local businesses and consumers by targeting specific life events, such as relocating, birthdays, and entering a new stage of life.