 We’ve all heard someone say “print advertising is dead.” Or, “online marketing is the best way to market your business,” but we all know that is just not true. Don’t just take our word for it though, check out this article by Forbes to learn why direct mail is still the top channel for direct response.
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We know that as a business owner, you are inundated with sales calls from marketers telling you why their products and services are different from and better than your current advertising. We also know that with all the conflicting information out there, it can make it difficult to decipher what truly makes one marketing service different from another. So, to help clear up any confusion, we would like to remind our clients what truly makes Valpak different from the other direct marketers. Street-Level Mapping: A Powerful Marketing Advantage For Your Business Unlike other direct marketing companies who mail saturation lists (every address within a carrier route) or use a 3rd party in a distant location to determine their mailing list, we use our years of local knowledge to select our audience. Our Street-Level mapping program is integrated with Google Street View, allowing us to include or exclude specific addresses based upon our local knowledge and research. Through the years, our constantly evolving list has developed into a powerful marketing advantage for our clients. You can be certain — and the results show — our list delivers Valpak clients’ messages to the best audience of local consumers. If you are interested in learning more, ask your Valpak Marketing Advisor for additional information. Or better yet, schedule a visit to our office. We’d love to show you the process in person.  We drill down to the street level! Local Advertising: Over $150,000/Year in Northern Colorado Advertising We know advertising works, that’s why we practice what we preach and promote our Valpak Blue Envelope! You’ve seen our billboards. You’ve seen our blimp at the Colorado Eagles, our newspaper ads, and heard our radio spots. The consumers in northern Colorado have too, and that’s why they open Valpak and use your coupons! What do other direct marketing companies do to promote your advertising?  Instant Win Program: Drives Opens Each month we randomly places $100 checks in our envelopes to encourage consumers to look through them every month, and the majority of them get cashed! Imagine the word-of-mouth exposure this creates among neighbors and the office! Who else has an instant win promotion? Content: Ensures a Positive Consumer Experience Valpak understands that content is key to drive envelope opens. We make sure there is a strong mix of categories that consumers want to see each month: dining, entertainment, retail, and home improvement categories. Valpak.com Listings: Get Found Online While our competitors may also list your offers online, Valpak provides you with your own unique URL on Valpak.com that is indexed on Google and other search engines. That means consumers can find you more easily and that you do not share a page with competing businesses.  Click for better view of local Valpak Business Profile Page Sleek Envelope Design: High-End Design for High-End Consumers Recently, Valpak tested envelope designs with consumer groups and the feedback was clear — people want to see a sleek, clean, and BLUE Valpak envelope. In January 2018, we started delivering our new envelope design to better align with high-end consumers’ expectations.  Longevity: Most Recognized Direct Mail Program There Is
Valpak has been powering businesses for 50 years and our local franchise has been in operation since 1978. We credit our longevity to staying true to our mission: To be the most effective advertising medium at generating business for our clients. To engage consumers and motivate them to do business with our clients by delivering interesting content and compelling offers through the mail, online, and the phone. Valpak of N. Colorado & S. Wyoming welcomes the opportunity to track and compare how your Valpak ads stack up against your other advertising programs. Contact your Valpak Marketing Advisor today to learn how.  Although it is still early on in 2018, the direct mail industry has already seen a significant increase in both postage and paper costs this year, which may have you asking, “What does that mean for my direct mail marketing?”
First, let’s start with the facts. On January 21, 2018, the United States Postal Service increased postage. The saturation letters class in which Valpak falls increased by 1.94%, which you can read more about here. In addition to a postage increase, our industry has also seen a notable increase in paper costs, with companies experiencing an 8-10% increase in paper expense! So what does that mean for your direct mail marketing with Valpak? Not much! As an advertiser in our our co-op envelope, you split the cost of these increases with the other advertisers in the pack. So unlike other forms of direct mail, these industry changes will have a proportionally small impact on your direct mail rate. Want more good news? Direct mail continues to be a trusted and cost-effective form of advertising for small business owners. In fact, according the Direct Marketing Association (DMA), direct mail saw a 5.1% response rate in 2017, which is 10-30 times higher than that of digital advertising mediums! On behalf of Valpak of N. Colorado & S. Wyoming, we thank you for your business and look forward to continuing to serve your advertising needs. If you have any further questions about how these increases affect your business, please contact your Valpak Marketing Advisor. |
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