Marty Thomas
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Marty’s success in marketing small business started when he was just 18. That’s when he started his own painting business that supported him through college. Marty received his B.S. from The Ohio State University in 1986 and M.S. from University of Missouri in 1989. Out of college he worked for a fortune 500 company for 3 years, but quickly realized his passion was to help small businesses to grow. He started his first Valpak franchise in Florida in 1992 and purchased Valpak of Northern Colorado and Southern Wyoming in 2002.
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Anna Lane
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Anna Lane is originally from Wyoming but found herself studying Advertising Design at the Art Institute of Colorado. Anna has work for Valpak since 2011, mainly working out of Cheyenne and the northern part of our market. She has worked in advertising sales and marketing for over 25 years and understands how different advertising mediums work, and how they can benefit different industries. She has sold campaigns in television and radio that were considered “successful” that didn’t come close to the measurable results her clients are seeing with a Valpak program for some of the same businesses. Anna says “every business has goals they want to meet, different areas of their business they want to improve, but at the end of the day every business is focused on bringing in customers who are buyers and that’s what Valpak does. Working at Valpak gives me the opportunity to help my clients increase their sales and allows me to challenge myself and feel good about what I do…and I get weekends off.”
In her spare time Anna enjoys painting and writing. She’s fortunate to have a large family and many friends to spend time with. |
Barry Howell
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Barry has been with Valpak since 2004 and truly enjoys working for our company. He appreciates the opportunity of working for Valpak and enjoys helping his customers achieve their marketing goals. He’s been in advertising sales for the past 20 years and worked as the marketing coordinator for the Fort Collins Chamber of Commerce after graduating from Colorado State University in 1994.
When he’s not working, Barry enjoys spending time with his wife and two kids. Some of his hobbies include attending Colorado State sporting events, golfing and taking trips with his family. |
Holly Mauro
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Holly joined the Valpak team in March 2019. Born and raised in Fort Collins, she is proud to call it home. She was born with advertising sales in her blood as her dad has also been in the business for 30+ years. She herself has been in advertising sales since 2002. She enjoys going out and meeting new people and helping them with their business needs.
Outside of the office Holly enjoys spending time with her husband, Nick, friends and going to sporting events, especially Bronco games! |
Danny Breed
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Danny is a native of Durango, CO and graduated from Colorado State University in 2008 with a degree in Business Management. He began his management career as a business owner in the wireless industry, and then moved on to other various sales leadership roles within the beer distribution industry. After 9 years in the beer business, Danny shifted his focus toward advertising and helping small businesses grow with Valpak. His experience in working with numerous small businesses around Northern Colorado has been a valuable asset in his new role as a Marketing Advisor.
When he's not at work, he loves spending time with his wife Nikki, and three kids; Beau, Baylee, and Brynlee. Danny enjoys coaching his son's competitive baseball team, and traveling with his family. Danny is also a member of Northern Colorado United For Youth, a local non-profit raising money for at-risk and underprivileged youth in Northern Colorado. |
Shannon Koshiol
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Shannon has been at Valpak of N. Colorado & S. Wyoming since 1998 and loves her job as Operations Manager. Her favorite thing about working at Valpak is the variety of tasks she does every day. Even during deadline, her days are unpredictable! She also says that our small office is her “second family” and their support makes her job the best in northern Colorado.
She grew up in Minnesota, where she graduated from St. Cloud State University in 1997 with a Bachelor of Arts in English (Concentration in Writing). She laughs when she says what brought her to Fort Collins: ”I came to Colorado for the summer….(pause)…in 1996.” She loved it here and decided to stay. In her spare time, she likes to bicycle, ski, camp and spend time with her husband and two kids. Life is never dull in her household, as they also have two labs, two frogs, chickens and a lizard! You can find Shannon at the office every day, where she attends to all the aspects of our Blue envelope mailings, answers A/R questions, handles all the payables, and has a wealth of information regarding the complex Corporate Valpak software that runs our business. |
Katie Krull
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Katie graduated college in Western New York with a bachelor’s in Public Communication and a minor in Graphic Design. Soon after, she found herself in Fort Collins, exploring the west. Katie has been working at Valpak ever since. She is in charge of the digital marketing for Valpak and many of our clients, Valpak Selections Magazine coordination and graphic design, and various other duties! She enjoys working at Valpak because it allows her to work closely with many small businesses in the community.
In her spare time, Katie bikes to Oldtown, explores the dining options in Fort Collins, and spends time with her husband and dog. |
Dee O'Sullivan
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Dee grew up in Iowa and has been living in Colorado for 30 years. She recently changed career paths and joined our team in March 2020 as our Operations Assistant.
She is married with 3 grown children and has 3 grandchildren. In her free time she loves spending time with her family and traveling. |
Kevin Johnson
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Kevin was born and raised in Ames, Iowa. Upon graduating high school, he decided to make the jump to Colorado in 1995 to pursue a career. Kevin has been in a number of sales leadership roles throughout his 22 years in the sales industry. After 10 years in the beer distribution industry, Kevin shifted his focus to helping businesses grow as a Marketing Advisor with Valpak.
When he is not at work, he enjoys spending time with his wife Melissa, and four kids; Tristan, Brayden, Jasmine, and Connor. Kevin enjoys riding his motorcycle, spending time outdoors, camping, golfing, and watching his kids play sports. |
Julia Ewertz
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Julia moved to Fort Collins to attend Colorado State University in 2016, where she found her love for Northern Colorado and the field of marketing through her studies. She has a passion for creativity and loves helping local companies bring their vision to life. Julia has used her digital marketing abilities in different industries such as real estate and college athletics before finding her role at Valpak. Her role within Valpak allows her to help small companies grow and enables her to work with a variety of clients.
When Julia isn't working, she enjoys spending time with her family and her cattle dog, Millie. She loves being outdoors and appreciates all the fun activities Fort Collins has to offer, especially in the summertime! |
Jenny Wilson
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Jenny is proud to have grown up in eastern Nebraska amidst a community of good people, friends, and family. She studied at the University of Nebraska at Lincoln and Omaha. Jenny moved to Colorado in 1998 where she worked in the mortgage industry and started a family. After taking some time away from the workforce to raise her kids, Jenny is happy to have joined Valpak in mid-2023, where she feels she is once again in the company of good people. She contributes to the goals of the team by assisting with the Administrative Operations side of the business. Working at Valpak gives her a strong sense of community as the team works hard to support the advertising needs of local businesses.
In her day-to-day free time, Jenny likes to stay active, watch her favorite sports teams, and spend time with friends and family. She especially enjoys watching and supporting her kids in their various sports and extra-curricular endeavors. Jenny loves living in Colorado for its beauty and all that it has to offer. She also enjoys traveling to see the ocean from time to time. |
Jerry Rutkey
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Jerry is a proud Colorado native with a wealth of experience spanning over 20 years in the beer industry, where he has held various roles and honed his skills in business management. Along the way, Jerry has successfully owned and operated a couple of businesses, gaining a deep understanding of the challenges and opportunities entrepreneurs face. Passionate about helping businesses achieve their goals, he has found Valpak to be an incredibly effective marketing strategy that delivers results for companies across diverse industries. With a strong track record and a genuine commitment to supporting businesses, Jerry is dedicated to helping clients thrive and grow.
Outside of work, Jerry enjoys grabbing a beer with friends, skiing, hiking, camping, and spending time with his wife and 2 kids in any fun activity. |