PlusOne Postcards
Targeted Direct Mail for Northern Colorado
Reach the same high-value audience as the Blue Envelope at an affordable price
What is PlusOne?
PlusOne is the lowest cost postcard mailing on the market today! An easy & affordable way to mail stand-alone business postcards.
Valpak PlusOne postcards are neighborhood-targeted and mail to the same households as the Blue Envelope. This built-in targeting saves you money and makes postcard advertising accessible to businesses of all sizes. Unlike other mail services, our full-color postcard includes enhanced USPS Informed Delivery email marketing with trackable reporting.
Benefits of Valpak PlusOne
✔ Mailing PlusOne alongside Valpak keeps postage rates low and eliminates list costs and marketing waste, fostering a better return on your postcard investment.
✔ Mailed to the same targeted households, both Valpak and the PlusOne card are imprinted with the address and the postal barcode so the piece is trackable.
✔ Through geographic and demographic analysis, we have identified the local households most likely to drive sales for you.
✔ Ability to track response separately from other media campaigns with call tracking, tracking URL, and identifying offer codes.
✔ Includes list, addressing, processing, creative design, artwork, printing, and postage.
Valpak Blue Envelope
Valpak PlusOne Solo Postcard
If you are considering a postcard mailing and want to stretch your budget, or if you would just like to learn more about the unique opportunity that PlusOne can offer you as a Valpak client, please contact your Valpak representative for more information.
Informed Delivery
Added value for
direct mail products
Valpak PlusOne postcards include an upgraded full-color ad, custom image and URL in USPS Informed Delivery emails, which give consumers a digital preview of their mail and packages. This additional touch point adds digital impressions to your postcard advertising (at no extra charge).
The USPS estimates businesses receive 37% more response and 20% more conversions from advertising via a second channel.
57 million
Informed Delivery Users
5.5 billion
impressions generated
65 percent
average email open rate

