9 out of 10 households open the Valpak Blue Envelope
Advertise in the most recognized direct mailer to target your best customers at an affordable price.
Reach new local customers with the Valpak Blue Envelope
Valpak is the most recognized direct mail program there is. Our local Marketing Advisors can recommend the best format, offers, and the optimal mix of frequency and reach for every industry, based on what has worked for businesses like yours.
What You Can Expect
Category Expertise. Through historical data, we can recommend the best offer for your business depending on the time of year. We can also help determine frequency, reach, and the results you can expect to achieve.
Unique Exposure. With a print insert, it’s all about you. Your business and your offer will be center stage and you won’t have to share the spotlight with anyone else.
Expert Design. Choose from hundreds of proven designs or custom design an insert specifically for your business. With over 50 years of experience in direct mail, we know which design techniques will get your insert noticed.
Trusted Partner. Your local Valpak representative is an expert in direct marketing and knows your neighborhood. You can trust them to recommend the most effective offers, frequency and mailing areas and provide accurate performance feedback.
Valpak Print Formats
BENEFITS
HOW WE DRIVE RESULTS FOR OUR ADVERTISERS
Consumers are Receptive. Our readers recognize and respond to value. They rely on Valpak to inform them of local options for their daily and long-term buying needs.
Consumers Receive Your Message. 9 in 10 households receiving Valpak are aware of it, open it, and browse through the offers inside. In fact, your message is much more likely to be read in Valpak than with other direct mail companies.
Target Your Ideal Customer. While other direct mail companies saturate a ZIP code or market, the Blue Envelope allows you to mail to just your ideal consumers. This results in a smarter, highly targeted mailing stretching your marketing dollars further than ever before.
Reach a Unique, Upscale Audience. The Valpak envelope reaches a highly desired audience; primarily educated women ages 25-54 with incomes typically one-third higher than average. They’re a key part of households, a third of which include children, with high levels of spending on many goods and services.
A Complete Menu of Advertising Services. Valpak lets you choose the perfect advertising format for your product, message, business goals, and overall budget. Select from 4-color coupons, flyers, magnets, and much more. Design your ad yourself or let our experts help you create your most effective offer. Mail just once or select to schedule multiple runs to maximize your visibility and success.
A Complete Menu of Advertising Services. Valpak lets you choose the perfect advertising format for your product, message, business goals, and overall budget. Select from 4-color coupons, flyers, magnets, and much more. Design your ad yourself or let our experts help you create your most effective offer. Mail just once or select to schedule multiple runs to maximize your visibility and success.
Gets Measurable Results. The majority of Valpak ads contain a promotional offer and expiration date making it easy to track new and repeat business. Your account executive will help you evaluate your return on investment for your marketing program at any time.
The Top Ten Reasons Why Valpak Works
• Valpak® is the most recognized direct mail program there is. Nearly nine in ten adults receiving Valpak open it and look through the offers.
• Valpak® consumers are upscale, educated, professionals - a quality audience with no discretionary dollars to spend. The average Valpak household income is 28% higher than average.
• Valpak® offers have a long shelf life. Nearly two-thirds of Valpak consumers keep their offers at least once a month.
• There’s no wasted coverage with our targeted mailing zones. You can mail locally or across North America.
• The Valpak® national promotions program builds consumer excitement and anticipation every mailing.
• National and local advertising on TV, radio, outdoors, and the internet reminds consumers of the savings in the familiar blue envelope.
• You can select from a variety of format options including coupons, flyers, postcards, and more to fit your product, message, and budget.
• Valpak.com® reaches Internet-savvy shoppers looking for the best values.
•Pre-approved programs with national companies make it easy for you to access the latest artwork or co-op templates to create a customized direct mail campaign.
• Valpak® is a leader in direct mail with nearly 40 years of marketing experience in building successful advertising campaigns based on proven best practices.
Grow Your Business With Valpak
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Grow Your Business With Valpak 📬
Advertising in the Blue Envelope Includes:
Mailer product and coupon recommendations
Industry reach and frequency best practices
Audience demographic profiling and targeting
Direct mail ad artwork and creative design
Printing, processing, and USPS postage
Performance tracking and reporting tools
Digital marketing add-on: valpak.com business listing